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Sakshi Sharma 's Entries

  • Reporting and optimisation: Key steps for a spot-on ad campaign

    In my last blog, you read about the two of four stages for an effective ad campaign – planning and execution. Hoping that part has already helped you enough to “get your plan rolling” (parting words of my last blog), let’s move on to the remaining two essential stages –...
  • Why email marketing is an advertiser's best friend

    Email marketing is a competent tool to promote business in many a ways. While helping you stay connected with your clients, it is also a very cost effective option. Of late, with several new avenues like mobile and social media marketing being available, it may seem like email marketing is not a ver...