For an advertiser, the campaign setup to promote his product or service is an integral part of driving sales.
As an advertiser, a company is familiar with the importance of a good campaign setup. A campaign setup in general involves many features. However, if one is to further break down the nitty-gritty’s of the setup, one of the most important aspects that emerges is the campaign type.
Campaign type is easy to determine. It starts with defining the very objective of your campaign.
Is your campaign aimed at conversions or remarketing?
To briefly explain the difference between conversions and remarketing, conversion happens when a visitor takes a call to action on your website and becomes a paying customer.
Whereas, remarketing comes into the picture when you try certain approaches to bring a visitor to your website again and then convert him into a paying customer. It is an ongoing process of converting a visitor into a customer. With information available at the tip of our fingers, every customer will explore all the options available and choose the best out of all – in such scenarios, remarketing in different ways like content marketing, mailers, text ads, display ads, etc. help register your brand name in the users’ mind. So, the next time a user thinks of purchasing, he instantly thinks of you.
For each of these purposes, viz. conversion and remarketing, there are two broad categories of campaign types - ‘display or rich media ads’ and ‘text ads or search ads’.
An advertiser should go for a display or rich media ad when his main intention is inclined towards branding. Thanks to its intrinsic features, a display ad stands out and helps the brand to remain at the top of the visitors’ mind. In comparison, a text ad is subtle and is more integrated with the content of the website it is on.
Depending on the nature of your business or offerings, you should decide what advertising model works the best for you. The basic advertising models comprise:
Now let us take you through which of these four ad models would work the best for you, in different scenarios.
Let’s say you want a campaign that helps you with some great branding and drives the traffic to your website. In such a case, the CPM model can benefit you the most, as it will provide you with the data of the impressions that you got on your ad. For example, you are a stock advisory company that publishes weekly newsletters. A CPM campaign would make your audience aware of your services and will induce them to subscribe to your newsletters.
CPC is a step further, where you would know how many people are actually clicking your ad, and not just watching it. Suppose you are a small scale stock advisory firm, who wants to make it big in the all-encompassing financial world. A CPC campaign on a publisher’s website that caters to a larger audience would drive significant amount of traffic directly to your website.
CPL is another move ahead, which notifies you when your mere visitor has actually become a lead for you by filling out a form that your website requested for, or so on. For instance, if you are an insurance agency, this can be a suitable ad model for you as it helps you get what matters the most in your business – the leads!
CPA, or the cost per acquisition, counts when the visitor has ‘acquired’ a service or a product from you. Let’s say you are an e-commerce portal, for whom branding or getting leads wouldn’t mean as much as the visitors really buying from you. In that case, this is the ad model to go for!
In each of these setups, look for a suitable publisher who can furnish your requirements for every ad model. The advertiser and the publisher must be able to come up with the best option and customize the campaign so that it is at par with your business aspirations.
So get your brain racking, and choose wisely the most effective way to advertise your campaign!
The Indian logistics industry has a number of big players in the organized market such as Aegis Logistics, Sical Logistics and a few major government entities such as Container Corporation of India, Shipping Corporation of India among others. In terms of revenue in FY’2014, Container Corporation of India is the market leader in the logistics industry in India followed by Aegis Logistics and All Cargo Logistics. Warehousing is the second biggest segment in the services mix of India logistics market. The warehousing sector in India is seriously underdeveloped with millions of dollars worth crops damaging due to lack of proper warehousing facility. Freight forwarding is the third largest segment in the services mix of Indian ...
Today in morning time,mcx gold and silver both bullion commodity traded atdown side with lower prices.Gold goes down side with -19.00 points and stands with 27010.00 points. Silver also goes down side with -123.00 points down side with negative prices and recently silver stands with 36969.00 points. GET MORE: MCX LIVE FREE TRIAL
CommodityTipsMoneyMaker 's Mr. Rishabh Garewal said Spice JET have done good bounce back today. This share can show the level of Rs 31-32 in future. But Jet Airways has much better performance than Spice Jet. In JET Airways shares 450-460 level is possible in future.
Sugar was one of the main gainers in the Agri wicker container. There wasnews in the business sector that the administration of India willgive without interest credits to sugar plants. Sugar was one of the main gainers in the Agri crate . There was news in thebusiness sector that the legislature of India will give sans interestadvances to sugar factories attempting to pay stick levy to agri culturists in light of feeble interest. MORE: MCX LIVE FREE TRIAL
Future Growth of India Online Insurance Products is expected to be led by Internet and Web Aggregators. The market leader, PolicyBazaar.com is expected to maintain focus on Emerging Markets, rural regions and offering insurance products of major companies to compete with other players in the industry Ken Research announced its latest publication on “India Online Insurance Market Outlook to 2019” which provides a comprehensive analysis of the Online Insurance market in India and covers various aspects such as market size of India’s Online Insurance market, segmentation on the basis of types of insurance products sold online (Life, Motor, Health, General Insurance), by distribution channels and by types of cities ...
Mobile money is an emerging concept in the global market which represents a profitable opportunity with a massive social impact by allowing customers to access services which can help them to effectively manage their day to day routines. It also presents crucial commercial prospects for the companies to pursue this strategy as the prospective channel for establishing direct connection with the customers and achieve future growth. The prime benefits of usage of mobile money include lower costs, faster speeds and ease of accessibility. This is of crucial importance in the third world countries, where technology sublimation has fostered a rather well-built mobile infrastructure and services have witnessed immense traction in the ...