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Sakshi Sharma 's Entries

  • Social Media for technical analysts-part II

    In my last post, I wrote about the advantages of having presence on social media if you are a technical analyst, particularly on Facebook and Twitter. Hoping you would have already tried some of their benefits first hand, let’s now move on to two more upcoming social media platforms that can h...
  • Importance of Social Media

    Growing use and importance of social media is evident in our everyday lives. Like how it helps us stay connected with people personally, it also assists businesses (significantly) in staying connected and, much more!   Social media is certainly something technical calls analyst should try out...
  • How to reach your target audience in Tier 3 cities

    Given the economic development, there has been a noticeable spurt in the number of cities in India. The towns are getting bigger, and moving on to become cities. Urbanisation is evident everywhere.   The tier 1 and 2 cities have people ready to consume any and every service or product one can...
  • 4 tips for technical analysts to ride with the bull

    The equity markets are booming, and Nifty and Sensex are breaking record highs consecutively. Indian market is witnessing growth in volumes of trading and transactions. With the current upsurge, there is no better time than this for the technical analysts to attract more investors to the financial s...
  • Which ad campaign best suits your business?

    For an advertiser, the campaign setup to promote his product or service is an integral part of driving sales.   As an advertiser, a company is familiar with the importance of a good campaign setup. A campaign setup in general involves many features. However, if one is to further break down th...
  • Reporting and optimisation: Key steps for a spot-on ad campaign

    In my last blog, you read about the two of four stages for an effective ad campaign – planning and execution. Hoping that part has already helped you enough to “get your plan rolling” (parting words of my last blog), let’s move on to the remaining two essential stages –...
  • Finding a right publisher - gateway to an effective ad campaign

    The rise of digital era has done good to various industries – advertising, undeniably, being one of them. From offering various types of ads (banners, pop-ups, video, rich media, etc.) to flexibility of placing them – the digital space has been enormously welcoming and increasingly popul...
  • Why email marketing is an advertiser's best friend

    Email marketing is a competent tool to promote business in many a ways. While helping you stay connected with your clients, it is also a very cost effective option. Of late, with several new avenues like mobile and social media marketing being available, it may seem like email marketing is not a ver...
  • Dear workshop organisers, this is how you put up a great show!

    From a financial workshop organiser’s view, the basic principle of organising workshops is to promote their brand and themselves as an expert in financial consulting and trading. It is a platform for the organiser to display their fluency in all matters financial! However, there are several ot...
  • Scare tactics on cigarette packs to dissuade smoking in USA

    Food and Drug Administration’s new brainchild is soon to appear on the cigarette packs in USA in form of cadavers, ailing lungs and some cancer patients to substantiate the evils of smoking. The brainchild is the graphic images FDA is going to feature, which would cover 50% of every cigarette...