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You are here: IndiaNotes >> Home >> Why IndiaNotes?

Why IndiaNotes? rechristened as was created over a decade ago with a vision to provide independent and unbiased research and opinions to the Indian financial markets. Thirteen years on, we have done just that - built a successful brand among retail investors, HNIs, NRIs, stock brokers, technical analysts and financial advisors. Our relationships with a small trader in Anand, or a brokerage firm in Mumbai, or even an NRI in San Francisco, speaks volumes of our loyal pan India and global audience.

We started out as a website about value investing, making ‘’ the apt name for that phase. Along the way, we’ve evolved and now cover every aspect of Indian finance. Keeping that in mind, we have now rechristened our website The new name provides much greater alignment with our primary objective - extensive coverage of the Indian financial markets.

As a supporter of our business at various times through the years, we would like to share the details of the change with you.

What this means for you - Only good things!
- While our name has changed, our team, our goals, our values and our high standard of quality stays the same. You can rest assured that every time you visit our website it’ll be the same one you’ve loved and trusted for all these years.

- The word ‘India’ (an excellent search term), in our domain, will give us greater visibility in search engines, increase our website’s google ranking and improve our SEO. Improved search engine ranking will not only help us reach out to more readers, but also more writers. This means more first class research reports and articles for you!

- We know old habits die hard. So there will be automatic domain redirection from to This means that even if you land up on, you will find us. However, we still suggest that you update your bookmarks and RSS feeds.

What’s next - We are getting bigger, better…and more beautiful too!
- We have re-launched our Ask-an-Expert section. You no longer need to wait for your favourite analyst to write about the stock you’re tracking or the Mutual Fund you’re considering. Just ask them yourself.

- We are bringing the world of Indian finance to the palm of your hand – literally! Look out for the brand new IndiaNotes mobile site and apps in the next few months.

- We have brought on board many new brokers and authors, so you can look forward to scores of reports, articles, recommendations and more. As an aggregator of financial content our aim has always been to provide users with multiple views, thereby enabling them not only to pick the right investment options, but also to select and reach respected financial intermediaries. In the next year, we will continue to add many more views for you to choose from.

- We’ve listened to your feedback and will be making some design changes to improve navigation and visibility of content across the site. Do keep those suggestions coming.

There are plenty more products and features planned and we’ll keep posting about them as we go along. Join us on social media to stay updated on all the latest developments –

We have been thinking about and planning all this for a while now and feel that this is the perfect time to make the change – we've done our research, we're fully prepared, and most importantly we're sure that this will take our website to a whole new level!

Thank you for being a part of our incredible journey so far. We’re excited to have you with us on the road ahead.