A typical investment decision could depend, apart from other factors, on an analystís assessment of the quality of business, competency of the management, attractiveness of the price and long-term prospects of the industry.
At 4-6% annual return, savings account and fixed deposits give decent growth. Wait a minute, is 4-6% your idea of good growth? Well, your saving and investment philosophy needs an immediate review. Your money, my good man, deserves better.