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Businesswire India Press Releases

Axis Bank Introduces Its Most Premium Banking Service, Burgundy by Axis Bank

20-02-2015 5:45PM | Source : Axis Bank
Business Wire India
Axis Bank, India’s third largest private sector bank today announced the launch of Burgundy, its most premium personal banking service. Designed especially for the busy affluent HNI customer, Burgundy by Axis Bank offers personalized services and wealth management solutions that sets the customer free to actually enjoy some of life’s precious moments, whilst the bank manages his wealth for him.
Burgundy, the new colour of privilege, has roped in the ever gracious Prakash Padukone along with his beautiful daughter Deepika Padukone.

Prakash Padukone
, brand ambassador of Burgundy, commented: ‘I am delighted to be associated with Burgundy by Axis Bank. The idea itself is something that resonates with me as I understand the value of time spent with family and friends, especially since Deepika is extremely occupied in her professional pursuits.’
While Deepika Padukone commented on how she felt about co-endorsing a brand with her father for the first time, “I am extremely honored and excited to be associated with a brand along with Dad for the first time. Spending time with your loved ones is indeed precious, and if a Bank can help me save that time, to spend it with the people that I love, that makes it even more precious and valuable ”
Mr Rajiv Anand, Group Executive & Head Retail Banking, Axis Bank, said, “We are delighted to launch our premium banking service, Burgundy, that provides end to end personalized banking and wealth management solutions, along with business solutions. Burgundy brings the best that Axis Bank has to offer and we hope it can free up time for our customers so that they can focus on matters besides money.”
The Burgundy program offers the following privileges and benefits:
  • A certified & dedicated Burgundy Relationship Manager supported by a team of domain experts
  • A feature rich Burgundy World Debit Card offering higher limits, insurance protection and lifestyle benefits on dining ,entertainment and more
  • A Complimentary personalized Multi-Currency Forex card with an option to load up to 12 currencies and offering preferential exchange rates
  • Integrated Wealth Management Solutions across all asset major classes including equity, fixed income and alternates
  • Preferential Lending & Finance Solutions for both personal and business needs
  • Customized Business Solutions for business and capital raising requirements
  • Preferential services and rates
About Axis Bank

Axis Bank is the third largest private sector bank in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture and Retail Businesses.

With its 2,558 domestic branches (including extension counters) and 12,874 ATMs across the country, as on 31st December, 2014, the network of Axis Bank spreads across 1,708 cities and towns, enabling the Bank to reach out to a large cross-section of customers with an array of products and services. The Bank also has overseas offices in UK, Singapore, Hong Kong, Shanghai, Colombo, Dubai and Abu Dhabi.

The Bank’s website offers comprehensive details about its products and services.

Photo caption: Axis Bank – Burgundy, colour of privilege

Axis Bank, Anand Mugad,
Axis Bank, Parminder Panesar,

[email protected]
[email protected]

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