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Businesswire India Press Releases

USHA Official Partner of the Lakme Fashion Week Winter/Festive 2012

07-08-2012 04:32 PM | Source : USHA (Business Wire India)
USHA one of India's most loved brands, has been providing sewing machines and creative sewingand design education to customers for over 75 years.

USHA has a very wide range of sewing machines that includes Usha Janome fully automatic sewing machines with advanced Japanese technology. The Usha Janome range includes Automatic Zig-Zag, Computerised, and Memory Craft machines, with in-built features such as PC card port, USB memory key compatibility, expandable built-in memory, embroidery design re-sizing capability, 100s of permutations and combinations of embroidery and stitch type options, and other unique features to create innumerable creative design possibilities.

USHA has conceived The Hab in Bandra, Mumbai, a unique experiential hub to explore one's own creativity through sewing and design, a one-stop-shop, which provides all kinds of accessories from sequins, buttons, laces to specialized sewing tools and Usha Janome machines, that compliment your skills and enable you to customize and express your style. The Hab conducts both short demonstration sessions and full length workshops, to provide an all around creative and educational experience.

USHA has an established network of close to 1000 Usha Sewing Schools across the country, to teach sewing and design skills to women through structured courses designed by industry professionals.

USHA sewing machine retail consists of 2500 selling points, 60 company shops, and more than 200 sewing machine promoters who provide free home product demonstrations and service, across India.

Given our long history of contribution in the field of sewing, design and creativity, USHA is proud to be an official partner of The Lakme Fashion Week Winter/Festive 2012, which links together all constituencies of fashion and accessory designers, boutique owners, garment exporters/importers, home hobby designers of all ages, fashion followers, and many others, who define exploration of creativity through sewing and design. USHA is also happy to be the sponsor of the Talent Box, a forum which promotes young talent in the fashion industry.

A custom ramp created at the source, the business hub of Lakme Fashion Week Winter/Festive 2012, sets the stage for the 'Talent Box' - a stage that showcased labels like Payal Kothari, Nitya Arora, Nishka Lulla, Shama Sikander, Mayank Anand & Shradha Nigam, who are now one of the well known names in the industry. In its third season the Talent Box brings to you eighteen emerging designers pan India.

USHA by associating with Lakme Fashion Week Winter/Festive 2012 and presenting the 'Talent Box' 2012 wishes to promote and support young aspiring designers. This year the designers are Sapna Bhavnani & Sukriti Grover, Isabelle Mittal, Sonaakshi Raaj, Felix Bendish, Ken Ferns among others who will showcase at the Talent Box.

The source will house an USHA stall which will showcase Usha Janome automatic sewing machines and creative sewing accessories from The Hab by USHA, with live creative demonstrations on all five days of the fashion week. A special workshop on sewing will also be conducted at the 'Talent Box 'on Saturday, 4th August 2012 by sewing experts from USHA.

Usha International Limited, the corporate entity, also markets the following products under the USHA brand name: fans, kitchen appliances, cooktops, hoods and hobs, water coolers and water dispensers, engines and pumpsets, electrical motors and pumps, and auto components. Usha International Limited has 80,000 retail outlets, 180 product service centers, 60 company shops and 33 warehouses across India.

USHA International to announce their association with the Lakme Fashion Week Winter/Festive 2012 and the 'Talent Box' on the 3rd August 2012 at 5pm at Lakme Fashion Week Winter/Festive 2012.

To view the photograph, please click on the link given below:
Masaba Gupta, Chhaya Shriram, director USHA International, Felix Bendish at the press conference announcement of USHA, Official Partners and Sponsors of Talent Box Lakme Fashion Week 2012

Nandita Dalmia, id8 media solutions Pvt. Ltd, +91 9819635060
Shweta D'souza, id8 media solutions Pvt. Ltd, +91 9820401592

[email protected]
[email protected]

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