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Businesswire India Press Releases

element14 Acknowledges Two Top Suppliers at Electronica China 2012

21-03-2012 01:08 PM | Source : element14 (Business Wire India)
element14 (formerly Farnell), the first electronic component distributor that fuses commerce and community, today announced two key awards for their top suppliers at Electronica China 2012. These awards recognise the outstanding work that TE Connectivity and Freescale Semiconductors have accomplished, in addition to their commitment to provide the best-in-class services and products to the element14 inventory portfolio for the engineering community in Asia Pacific.

Devashish Saxena, Regional Marketing Director, element14 Asia-Pacific commented, “Much of the successes of our e-commerce site and the Community depends on the quality products, support services and engagement provided by our suppliers and we are committed to ensure this work is significantly recognised. We are delighted to acknowledge these two suppliers for their outstanding participation in our various marketing programmes that have appealed widely to customers across Asia.”

element14 and TE Connectivity's rapport and cooperation have grown steadily over the past years, resulting in element14 more than doubling their stock of TE Connectivity inventory in Asia Pacific. This extends element14’s high service proposition to serve customers with more breadth and depth of TE Connectivity’s products. element14 now offers over 28,000 of TE Connectivity’s products, with one of the widest selection of connectors, passives, relays, cable accessories and circuit protection in the region. This has contributed to TE Connectivity’s top performance in terms of e-commerce sales for FY12.

Freescale Semiconductors and element14 have forged a distinctive partnership in providing embedded processing solutions. In addition to dev kits, element14 also stocks a broad range of components from Freescale such as microprocessors and peripherals, microcontrollers, special function ICs and development tools. The XL_STAR, a cobranded dev kit exclusive to element14 launched in May 2011, is a Multifunction System that allows development, download and debug of up to 64Kbytes of code using CodeWarrior, a professional IDE. Its popularity since its launch has resulted in element14 being the number one distributor selling the most dev kits and tools in Asia-Pacific. element14 is pleased to recognise Freescale with the ‘Leadership in Innovation for Dev Kits’ award.

“In the past 12 months we have worked with many of our key suppliers to launch new products, implement new digital campaigns, and conduct joint activities on The Knode and within the Community. We have seen some exceptional work and identified Electronica China 2012 as the time to acknowledge these two suppliers in particular, due to its regional significance,” noted William Chong, Regional Director of Supplier Marketing, element14 Asia-Pacific.

element14’s participation in Electronica China 2012 has involved showcasing the ground-breaking Raspberry Pi computing device, in addition to as The Knode and the Chinese version of CadSoft’s EAGLE. Visitors to the element14 booth at 3208 Hall W3 at Electronica China 2012, until 22 March, can enjoy a variety of deals and browse a wide selection of leading electronics solutions for electronic system design, and maintenance and repair.

About element14

element14 is a high-service distributor of technology products and solutions for electronic system design, maintenance and repair. Bringing together the latest products, services, and development software, all connected to an innovative online engineering community where purchasers and engineers can access peers and experts, a wide range of independent technical information and helpful tools. Whether researching a new technology, designing an electronic product, or looking for parts to repair an existing system, element14 is the trusted global source to find the answers and parts you need to keep your project on the fast track, right from the start.

element14 is the operating business of Premier Farnell plc (LSE:pfl) in Asia Pacific.

For more information visit the website:

Hong Kong:
New Zealand:

About Premier Farnell

Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, maintenance and repair. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 Community for design engineers – an industry first ( With sales last year of £990.8m and underlying profits of £93.3m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly. It trades locally as Farnell in Europe, Newark/element14 in North America and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.

Key facts

-- Operations in 35 different countries

-- 4,100 employees

-- Over 2 million customer contacts in 156 industries

-- Over 3,500 leading suppliers

-- Over 400,000 products stocked with access to over four million more on demand

-- Global leader in legislation RoHS, WEEE, REACH

For more information visit the website at Premier Farnell.

For news updates from element14 visit:

Premier Farnell News Centre –
Twitter - @element14news; @element14
YouTube – element14

Or contact:

To view the photograph, please click on the link below:
Jacqueline Helfrich, Vice President, China Marketing & Communications, TE Connectivity (right) receives the award from Tim Wang, Regional Director, element14 Greater China (Left)

Amy Chen, Global Product Manager, Freescale Semiconductors (right) receives the award from Tim Wang, Regional Director, element14 Greater China (Left)

Christina Loh,Communications, element14 Asia Pacific, +65 6671 8769 /6671 8759
Lim Choon Hong, Text100 Public Relations Singapore, +65 6603 9000's Offer
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