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You are here: IndiaNotes >> Advertise >> Electronic Direct Mailers (EDM's)

Electronic Direct Mailers

Connect with prospective customers directly through their mailbox
IndiaNotes.com (previously www.valuenotes.com) is a leading financial portal in India, with over a million page views from across the country and abroad. In India, we reach out to the metros as well as Tier II and Tier III cities. Our audience consists primarily of retail investors, HNIs, NRIs, financial institutes and traders.
So what exactly is EDM?
EDM is electronic direct marketing wherein promotional / marketing mails are sent to the targeted email address list of consumers. These are mass mailing campaigns and are targeted towards a desired group of individuals to maximize conversions, depending on the product being offered. Click here to read more about EDMs
Online email marketing has become an essential part of engaging and targeting prospective clients.
Our bulk mailing database is suitable for various offers such as banking and financial services, insurance, consumer durables, travel companies, airlines, automobiles, telecom, publishers, and fundraisers amongst others.
E-mail database list size:
  • Total: 1,35,000
  • Opt-in subscribers: 60,000
Demographics:
  • Age: 18-55 years
  • City: Ahmedabad, Bangalore, Delhi, Hyderabad, Kolkata, Mumbai, Pune, Vadodara, Chennai, Indore
  • Economic status/profession: Retail investors, HNIs, NRIs, stock brokers, technical analysts, traders
Performance:
  • Average open rate: 3 – 5%
  • Average bounce rate: 1 - 2%
  • Average click through rate: 0.3 – 1%
Rate
  • Re 0.30 per mail delivered
Past IndiaNotes bulk mailing campaigns
  • Standard Chartered Bank
  • CITI Bank credit cards
  • AMEX credit cards
  • HDFC bank loans
  • Financial journals like the Economist and Dalal Street Investment Journal
  • Promotional mail campaigns for brokerage & mutual fund houses like Sharekhan & Motilal Oswal, for small broker houses like Excel Stock Research.
Social / fundraising campaigns: For organizations like World Vision India.
Other campaigns: Promotional campaigns were done for DELL, VSOFT, several trading software, and for financial workshops and training institutes like BSE Training institute.
Note: Cost and statistics are subject to change depending on the campaigns. The figures above are based on the performance of past campaigns.
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