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You are here : IndiaNotes >> Research & Analysis >> IPOs >> Avenue Supermarts Limited IPO (DMart IPO)

Avenue Supermarts IPO: The Mart of Choice

Punit Jain | 09 Mar, 2017  | Follow Author | Add to my Favourites 
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Overview: D-Mart is an emerging national supermarket chain, with a focus on value retailing. Total income for FY16 was Rs 8,606 cr. and net profit Rs 319 cr. Its revenues, EBITDA and PAT have grown at 40.3%, 45.5% and 51.6% resp. CAGR over 5 yrs. It has 118 stores with total retailing area of 35.9 lakh sq.ft. It has a low employee count and uses contract staff to contain costs.

Operations: D-Mart has a cluster based growth strategy which has allowed it to extend reach in areas where it has a presence. The store expansion strategy and cost control techniques are good. D-Mart has a professional management team, a respected promoter and clear vision and growth strategies which are likely to keep the company on the successful path. At a current P/E of 39.9, the asking price is fair, considering that DMT is the leader in its segment.

This IPO offering is rated BUY, and investors can invest with a 2 year perspective.

Here is a note on Avenue Supermarts Ltd. (DMT) IPO.

IPO highlights

  • This IPO opens: 8-10th Mar 2017 with the Price band: Rs.295-299 per share.
  • Shares offered to public number 6.25 cr. The FV of each is Rs. 10 and market Lot is 50. These shares are 10.02% of equity. The IPO will collect Rs 1,870 cr. with a fresh issue of shares.
  • The IPO share quotas for QIB, NIB and retail are in ratio of 50:15:35. This is good for Retail.
  •  DMT was incorporated in the year 2000 by Mr. Radhakishan Damani. He is also a well known Stock market Investor, Stockbroker and a Trader. He owns 43.8% in DMT while his investment vehicle Bright Star owns another 15.8%. His brother and several family trusts own the remaining shares. The promoter group thus holds 91.36% of the stake, which will fall to 82.2% (Post-IPO).
  •  DMT would benefit as it is a fresh issue of shares and hence the proceeds will go the company.  
  •  Utilization of IPO proceeds: Repayment of loans / redemption of NCDs Rs. 1,080 cr., construction and new stores Rs. 366.6 cr., and general corporate purposes Rs. 423.4 cr.


  •   DMT is an emerging national supermarket chain, with a focus on value-retailing.
  • Revenues for FY16 was Rs. 8,606 cr. and profit Rs. 319 cr. It has 4,738 full time employees (Dec ‘16.)
  • According to Technopak, DMT was among the larger and more profitable Food and Grocery (F&G) retailers in India in FY16. DMT offers a range of products including Foods, Non-Foods (FMCG) and General Merchandise & Apparel product categories. See Fig 1.
  • For FY16, sales contributions were Mah. (62.6%), Guj. (18.8%), Telangana (10.15%) and Kar. (6.14%).

  • DMT opened its first store in Mumbai, Maharashtra in 2002. As of Jan 2017, they had 118 stores with retail business area of 35.9 lakh sq.ft, located across 45 cities in Mah. (59), Guj. (27), Telangana (13), Kar. (7), AP (4), MP (3), Chhattisgarh (1), NCR (1), Daman (1) and Raj. (2).
  • DMT will expand store network in south & west India, and follows a cluster-based expansion.
  • Leadership is Ignatius Noronha (MD), Ramakant Baheti (CFO) and Udaya Yarlagadda (COO Retail).

News, Updates and Strategies of DMT

  •   DMT operates and manages all its stores. They operate mostly on an ownership model (incl. long-term lease, with lease period over 30 years and building is owned by the company).
  •  DMT opens new stores using a cluster approach on the basis of adjacencies and focuses on an efficient supply chain, targeting densely-populated residential areas with middle class consumers. It operates distribution and packing centers that form the supply chain backbone to support retail stores. They have 22 distribution centers and 6 packing centers in Mah., Guj., Telangana and Kar.
  •  DMT’s approach is to retail quality goods at competitive prices. The majority of products stocked are everyday basic products rather than discretionary items. They minimize operating costs by owning real estate or entering into long-term leases, procuring goods directly from vendors /manufacturers, having an efficient distribution system, minimize inventory build-up, and good store operations.
  •  DMT is building supply-chain capabilities, to reach customers faster. It is piloting a project to open delivery centers or pick-up points in catchment areas, where it has a store, for online customers. The 150-250 sq. ft. centers named “D’Mart Ready” and will be package pick-up points for eCommerce.
  •  DMT plans to add 60% more store space in 3 years, about 2.1 million. sq. ft. by FY20.
  •  A high proportion of DMT staff has been of employees on contract. As of Dec 2016, they had only 4,738 full-time employees compared to a significantly higher number of employees on contract.
  •  The unofficial/ grey market premium for this IPO is in the range of Rs. 193-196. This is a positive.
  •  A personal visit to the store was interesting. There were discounts on most products, and on some very good discounts. The store location was good, and it was in a busy area. The parking space was ample for customers. There were a range of products under various catergories, however one section had its own private label products - housed under brand name like "D Homes" and "D Premia". There were not many staff to help, so one had to search a little to find assistance. There were long queues, even though there were many cashiers counters, indicating popularity at 9.30 pm on a weekday. Overall the DMT shopping experience was good apart from the long queues, because of the money saved and the value offered.

Retail Sector Outlook

  •  While organized retail, primarily brick & mortar, has been in India for more than two decades now, its contribution to total retail is still low at 9% (USD 55 bn.) as of 2016, a modest increase from around 7% in 2012. This is expected to become 12% (USD 115 bn) by FY20.
  •  Share of urban retail is expected to grow from 49% in FY16 to 52% in FY20 due to increasing urbanization, a higher urban household income, rural distress due to erratic monsoons and increasing penetration of organized retail in urban centers.
  •  Currently, the food and groceries (F&G) segment constitutes a majority share of retail (67%). According to Technopak, F&G will have a share of 66% in 2020. Apparel, accessories and consumer electronics are the other key categories which account for 8% and 6% of the total retail market.
  • 16 Indian states contribute approximately 85% of the total retail spend and are expected to continue to have a significant share of the total retail consumption. Retail opportunity in three south states – Kar., AP and Telangana is currently USD 100 bn. According to Technopak, these three key south states will witness robust growth. Maharashtra with 19% and Gujarat will grow steadily.
  •  Footwear has the highest penetration among organised retail at 40%; apparel & accessories, jewellery and CDIT reflect a penetration of 22%, 27% and 25%, resp. whereas F&G has just 3% share.
  • The implementation of GST will benefit the retail industry over the next 1 year. Source: RHP
  •  At present, the organized general merchandise players in India occupy around 40-45 million sq. ft. area. This requirement of retail space is estimated to grow to 60-65 mn. sq. ft. by 2020.
  •  Supermarkets have been observed to garner higher levels of productivity amongst the general merchandise focused formats. The store productivity of a supermarket is typically 20-25% higher than that of a hypermarket. Though the efficiencies are higher for supermarkets, the margins are lower as compared to hypermarkets due to F&G category accounting for a greater portion of the product mix, in which the margins are lower as compared to other non-FMCG categories.

  • We can see in Exhibit 2 that D Mart has superior sales per square foot. The profit drivers of this industry are 1) Growth of Private Label 2) Optimum Store Size and 3) Growth in Food Processing.
  • Organized retail at a national level opened up only 10-15 years ago in India. On introduction, there were worries that a lot of labour intensive small retail businesses will be affected, so it will have negative social impact. However quite quickly we saw that 1) the sector has taken off rapidly and consumer habits have changed fast 2) small retail has not been much affected 3) political opposition has eased. However there are still restrictions on Walmart or other MNC chains with multiple brand retail business directly entering India without local partners.
  • Market shares – Per reports, in F&G, Future group holds the largest market share with 13% followed by D’Mart at 10% and Reliance at 8%. Together, they contribute 31% of F&G segment. Additionally, the overall organised retail market in India is $60 billion in size. With DMT revenue for FY16 = Rs. 8,606 cr., DMT has a 2.11% in the total organized retail market.
Financials of D-Mart
  • DMT’s revenues, EBITDA and PAT have grown at 40.3%, 45.5% and 51.6% CAGR from FY12 to FY16, see Fig 3. (FY17 data is a projection of 9M FY17 financials). Thus revenue and PAT growth is good.
  •  The EPS has risen sharply in the last 5 years. This is excellent.

  • DMT has had positive cash from operations, see Fig 4, but it has been investing into fresh capacities and hence the company has negative FCF.
  • DMT has an ROE of 21% and ROCE of 23.7% for FY16 which is excellent.
  • DMT has not declared dividend in the last 5 years though the promoter has 91.4% stake. This is a positive. The firm has reinvested funds generated into capacity expansion.
  • DMT has good margins. The PAT margin for FY16 stood at 3.7% and for 9M FY17 at 4.4%. The margins will improve as the company reduces debt. DMT has a bank balance of Rs. 351 cr. as on FY16 which translates into Rs. 5.6 as cash/share which is low. Thus cash is being managed efficiently.



We benchmark DMT against other retail majors and global retail giant Walmart. See Fig 5.

  • PE for DMT appears average compared to listed Indian retail firms. (TTM is trailing 12 months). However Trent and Shoppers Stop are recovering from losses till 2 years ago.
  •  DMT has witnessed excellent PAT growth compared to peers in the last few years. The 3 year PAT growth over 50% makes it the leader. The D/E ratio at 0.74 is moderate. This will fall after the IPO and so it’s a positive. The inventory turnover ratio at 14.2 times makes DMT leader on this parameter too. The ratio indicates how quickly inventory is sold / rotated.
  • The return ratios are best in the industry. Majority of the retail players are stressed.


Notes: Revenues, EBITDA and PAT values for Walmart are for CY15/CY16. Operating Margin (EBIT)/Operating Income is used interchangeably with EBITDA Margin/EBITDA for Walmart. Exchange rate of 1USD = Rs. 67.8

Positives for DMT and the IPO

  •  DMT is very good at offering value retailing to the cost conscious consumers. The consumption story in India is robust with the rising aspirational urban middle class. This sector has good potential.
  • DMT has taken up its footprint expansion using a distinct store acquisition strategy and ownership model. The business has grown rapidly in recent years, and there is ample opportunity in current presence states in West and South, as well as growth in Central, North and East regions.
  • DMT as high operating efficiencies and a lean cost structure through stringent inventory management and good IT systems. DMT has a strong track record of growth and profitability.
  •  DMT enjoys a strong promoter background and an experienced and entrepreneurial management team with a proven track record which has a high degree of employee ownership.
  • DMT can aspire for high valuations given that they are growing steadily, profitably and organically. The company may soon reduce debt. It has a sustainable business model supported by good growth.
  • The IPO is a complete fresh issue of shares. Hence the promoters aren’t cashing out, this is positive.
  • With just 9% penetration in retail, the organized sector has massive room to grow.
  •  The company has been conservatively managed financially with a D/E of 0.74 this year.

Risks and Negatives for DMT and the IPO

  • The valuations look expensive in terms of P/B ratio. However DMT is asking for a premium because of superior margins, profitability, excellent return ratios, sales PSF and a professional management.
  • Warren Buffet sold off his stake in global retail leader Walmart last quarter. This is partially due to fierce competition from eCommerce, like Amazon. However USA is at a very different stage of development compared to India. Organized retail dominates there; it is at an early stage of penetration in India. eCommerce is well established there; it is at a nascent mostly PE stage here.
  • Having said this, well-funded eCommerce firms are offering very good discounts and rapid delivery in the dense urban regions thus grabbing volumes and market share, and changing buying habits.
  • In many pockets in India real estate development is restricted by hidden forces like local politician fiefdoms, administrative permit raj and corruption. Any of the retail firms can be victims of this.
  • Future Retail is a fierce competitor with all India presence, and both organic and acquisition based growth with brands like EasyDay, Nilgiris and Heritage retail. Reliance Retail too is a very big player with Reliance Fresh and vertical focused chains. Several MNC firms are keen to enter.
  • With a control over 82% of DMT, the promoters will need to reduce to 75% within 3 years of listing.

Overall Opinion and Recommendation

  • Organized retail in India has a good future, and will offer consumers better services and range of products. We can certainly expect multi-year growth, new formats and innovation.
  •  DMT has managed current operations and growth very well, and built up a loyal customer base. It has good performance metrics and should grow well organically.
  • The IPO is going to benefit the company in terms of premium inflows that will help reduce debt and grow the network/ operations. Repayment of debt will reduce finance costs.
  • DMT has a professional management team, a respected investor promoter and clear vision and growth strategies which are likely to take the company to new heights in the near future.
  •  At a current P/E of 39.9, the valuations are good, considering that DMT is the leader in its segment.
  •  This IPO offering is rated BUY, and investors can invest with a 2 year perspective.


This document has been prepared by JainMatrix Investments Bangalore (JM), and is meant for use by the recipient only as information and is not for circulation. This document is not to be reported or copied or made available to others without prior permission of JM. It should not be considered or taken as an offer to sell or a solicitation to buy or sell any security. The information contained in this report has been obtained from sources that are considered to be reliable. However, JM has not independently verified the accuracy or completeness of the same. Punit Jain intends to apply for this IPO in the Retail category.  Other than this, JM has no known financial interests in DMT or any group company. Neither JM nor any of its affiliates, its directors or its employees accepts any responsibility of whatsoever nature for the information, statements and opinion given, made available or expressed herein or for any omission therein. Recipients of this report should be aware that past performance is not necessarily a guide to future performance and value of investments can go down as well. The suitability or otherwise of any investments will depend upon the recipient’s particular circumstances and, in case of doubt, advice should be sought from an Investment Advisor. Punit Jain is a registered Research Analyst under SEBI (Research Analysts) Regulations, 2014. JM has been publishing equity research reports since Nov 2012. Any questions should be directed to the director of JainMatrix Investments at [email protected]


About Punit Jain

The author is a SEBI-registed Research Analyst (SEBI Registration No. INH200002747), and has a firm called JainMatrix Investments ( which offers an Investment Advisory Service. He can be contacted at [email protected]

For more information please write in to [email protected]

Disclaimer: The author has taken due care and caution to compile and analyse the data. The opinions expressed above are only the views of the author, and not a recommendation to buy or sell. Neither the author nor accept any liability whatsoever arising from the use of any of the above contents.

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