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BPL Eyes Rs 600 Cr Business in the Next 3 Years

Dynamic Equities Pvt Ltd | 12 Jan, 2017  | Follow Author | Add to my Favourites 
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Consumer electronics maker BPL Limited is aiming for a turnover of Rs 600 cr in the next 3 years from the consumer electronics business, which it exited in the year 2006. The company exited the business owing to various reasons, accumulated debt, the collapse of its technology partner Sanyo, and re-entered the television business through a partnership with Flipkart, India’s largest online retailer. The consumer electronics business is presently dominated by LG Electronics and Samsung Electronics.

BPL began selling its range of TV sets in the 24-inch, 32-inch and 40-inch categories from the month of January this year after a short test-marketing run with Flipkart. As per the company, the re-entry has been a success. The firm’s decision to go the e-way for a comeback is primarily because of the lower cost of distribution and better inventory management.

BPL has put an ambitious target of garnering 10% share of the overall TV sales volume on Flipkart. It also plans to garner 5-6% of overall TV sales in the nation within the next 3 years. For 2015, the industry body for CEAMA - Consumer Electronics and Appliances Manufacturers’ Association had predicted overall sales of 14.5 million television sets in the country. Currently, BPL sells around 8,000-10,000 TV sets through Flipkart and aims to sell around 30,000 TV sets during the festive season starting from the month of October. Apart from TV sets, the company is also planning to introduce other consumer electronics goods such as a washing machine, air conditioners, refrigerator and microwave oven.

The company, which had close to 9,000 employees across 28 factories which it owned during its prime time, now employs close to 600 people in its 3 factories situated in Bengaluru and Palakkad. Meanwhile, BPL share price soared over 7 per cent intraday on the National Stock Exchange (NSE) today. 

Medical business:

BPL is betting big on its medical business. The firm, which had limited number of products in categories like portable heart care and bed side monitors, has entered segments like x-ray, ultra sound imaging products and sophisticated medical devices.

In the year 2013, Goldman Sachs had picked about 49% stake in medical device manufacturer BPL Medical Technologies for about Rs 110 cr. Medical business is also one of their core focus areas. It has got huge potential for growth, especially the export market. They are looking at both organic and inorganic growth. With a focus on exports and markets like UK, Africa and the Middle East, the company has started redesigning its medical products to suit the requirements.

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